77hd Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 77hd ("the Platform", "77hd", "We", "Us", "Our") collects, processes, stores, shares, and protects the personal data of individuals ("Players", "Users", "You") who access and use the 77hd online casino and sports betting platform at https://77hd.ws and through any associated mobile applications or digital interfaces.

77hd is an internationally licensed online gaming platform serving English-speaking players across Pakistan, including users based in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Peshawar, Multan, and all other cities and regions. We are committed to handling your personal data with transparency, care, and in full compliance with the data protection obligations imposed on us under our gaming licence and applicable international standards.

This Policy should be read in conjunction with the 77hd Terms & Conditions and the 77hd Responsible Gaming Policy, both of which form part of the overall agreement between you and the platform.

2. Data Controller

For the purposes of this Privacy Policy, 77hd acts as the data controller in respect of all personal data collected from registered players and platform visitors. As data controller, 77hd determines the purposes for which and the manner in which personal data is processed. All data protection enquiries should be directed to the 77hd data protection contact at support@77hd.ws.

Where 77hd engages third-party service providers to process data on its behalf — such as licensed game providers, payment processors, or identity verification services — those parties act as data processors under written agreements that require them to process data only on 77hd's documented instructions and to maintain appropriate security standards.

3. Data We Collect

77hd collects the following categories of personal data from players and platform visitors:

• Identity Data: Full legal name, date of birth, gender, and national identity number (CNIC) or passport number as provided during registration or KYC verification;
• Contact Data: Email address, mobile phone number, and residential address (including city, province, and postal code);
• Financial Data: Payment method details including JazzCash account numbers, EasyPaisa wallet references, bank account details (HBL, UBL, Meezan Bank, Raast), and transaction history on the platform;
• Technical Data: IP address, browser type and version, device identifiers, operating system, time zone, and connection data collected automatically when you access the platform;
• Usage Data: Information about how you use the platform, including games played, bets placed, session durations, deposit and withdrawal patterns, and feature interactions;
• Communications Data: Records of any communications between you and 77hd support, including live chat transcripts, email correspondence, and support ticket records;
• Verification Documents: Copies of government-issued identity documents, proof of address, and proof of payment method ownership submitted during KYC verification.

We do not collect sensitive personal data such as racial or ethnic origin, religious beliefs, health data, or political opinions unless legally required to do so in specific regulatory circumstances.

4. How We Collect Data

77hd collects personal data through the following channels:

• Direct Submission: Data you provide voluntarily when completing the registration form, submitting KYC documents, contacting support, or participating in promotions;
• Automated Technologies: Technical and usage data collected automatically through cookies, web beacons, server logs, and similar tracking technologies when you access the 77hd platform;
• Payment Processors: Transaction confirmation data received from JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and 1LINK when you make deposits or withdrawals;
• Identity Verification Providers: Verification outcomes and data received from licensed third-party KYC and AML screening services used to fulfil our compliance obligations;
• Third-Party Game Providers: Game session data, bet history, and game-specific identifiers provided by our licensed game content suppliers in order to maintain accurate account records.

5. How We Use Your Data

77hd uses the personal data we collect for the following purposes:

6. Legal Basis for Processing

6.1 Contract Performance. The primary legal basis for processing the personal data of registered 77hd players is the performance of the contract between you and 77hd — specifically, the delivery of online gaming and sports betting services in accordance with the Terms & Conditions you accepted at registration. Without processing identity, contact, and financial data, 77hd cannot provide these services.

6.2 Legal Obligation. Certain processing activities — principally KYC identity verification, AML transaction monitoring, age verification, and regulatory reporting — are carried out because 77hd is legally obligated to do so under the terms of its international gaming licence and applicable financial regulations.

6.3 Legitimate Interest. 77hd processes some data categories on the basis of legitimate interest, including fraud detection and prevention, platform security, responsible gaming monitoring, and improvements to platform functionality. Where we rely on legitimate interest, we have assessed that our interests do not override your fundamental rights and freedoms.

6.4 Consent. Where 77hd processes data for marketing communications or optional personalisation features, we rely on your explicit, freely given consent. You may withdraw this consent at any time without affecting the lawfulness of processing prior to withdrawal.

7. Data Sharing

77hd does not sell or trade your personal data. We share personal data only with the following categories of recipients, and only to the extent strictly necessary:

• Licensed Game Providers: Third-party suppliers of casino games, live dealer tables, and sports data feeds who require player identifiers and session data to deliver game services and maintain audit trails;
• Payment Processors: JazzCash, EasyPaisa, Raast, HBL, UBL, Meezan Bank, and 1LINK, to whom financial data is disclosed only to the extent required to process your specific transaction;
• KYC and AML Screening Services: Licensed third-party identity verification and sanctions screening providers engaged to fulfil our regulatory compliance obligations;
• Regulatory and Licensing Authorities: Our gaming licence authority and any other competent regulatory body to which we are obligated to report by law or licence condition;
• Law Enforcement Agencies: Where we receive a valid legal order, court order, or statutory demand requiring disclosure of personal data. We will notify affected players where legally permitted to do so;
• Professional Advisers: Lawyers, auditors, and accountants retained by 77hd who are bound by professional confidentiality obligations.

All third parties with whom 77hd shares personal data are contractually required to process that data only for the disclosed purpose, to maintain appropriate technical and organisational security measures, and to comply with applicable data protection standards.

8. International Data Transfers

As an internationally licensed platform serving players in Pakistan, 77hd may transfer personal data to servers and service providers located outside Pakistan. Where such transfers occur, 77hd ensures that appropriate safeguards are in place — including standard contractual clauses, data processing agreements, or equivalent protective mechanisms — to ensure that your data receives a level of protection consistent with the standards described in this Policy.

By using the 77hd platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan. 77hd will not transfer your data to any jurisdiction that does not provide an adequate level of data protection relative to the sensitivity of the data being transferred.

9. Data Retention

9.1 Active Accounts. 77hd retains your personal data for the duration of your active account relationship with the platform. While your account is open, data is retained to enable us to deliver services, resolve disputes, and meet our ongoing legal and regulatory obligations.

9.2 Following Account Closure. Upon closure of your 77hd account — whether at your request or initiated by the platform — your personal data is retained for a minimum period of five (5) years. This retention period reflects the AML record-keeping obligations applicable to our licensing jurisdiction and ensures we can fulfil any regulatory reporting or legal proceedings that may arise after closure.

9.3 Communications Records. Support communications, live chat transcripts, and complaint records are retained for a minimum of three (3) years following the resolution of the relevant interaction to enable effective dispute resolution.

9.4 Deletion. Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction of the original data. Anonymised statistical data may be retained indefinitely for platform analytics purposes.

10. Security Measures

77hd implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and 77hd servers;
• Encryption at rest for all stored personal and financial data;
• Role-based access controls ensuring that employee access to player data is limited to that required for their specific function;
• Regular independent security audits and penetration testing of platform infrastructure;
• Multi-factor authentication requirements for all administrative access to systems holding player data;
• Dedicated incident response procedures in the event of a suspected data breach, including notification obligations to affected players and relevant authorities.

Despite these measures, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own 77hd account credentials. If you suspect any unauthorised access to your account, you should contact 77hd support immediately.

11. Cookies and Tracking Technologies

11.1 What Are Cookies. Cookies are small text files placed on your device by the 77hd platform when you visit the site. They enable the platform to recognise your device on subsequent visits, maintain your session, and collect usage data as described in this Policy.

11.2 Types of Cookies Used. 77hd uses the following categories of cookies:

• Strictly Necessary Cookies: Essential for the platform to function — including session authentication, security tokens, and shopping basket functionality. These cannot be disabled.
• Performance and Analytics Cookies: Used to collect aggregate, anonymised data about how players use the platform, enabling us to identify and fix issues and improve the user experience.
• Functional Cookies: Used to remember your preferences, such as language settings and preferred game categories, to provide a more personalised experience.
• Marketing Cookies: Used, with your consent, to deliver relevant promotional content both on and off the platform. You may opt out of marketing cookies at any time via your account settings.

11.3 Managing Cookies. You may control and manage cookie preferences through your browser settings. Please note that disabling certain cookies may impair the functionality of the 77hd platform. Instructions for managing cookies in the most common browsers are available from the browser developers' support documentation.

12. Your Data Rights

As a 77hd player, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact us at support@77hd.ws. We will respond to all verified requests within thirty (30) calendar days:

• Right of Access: You may request a copy of all personal data that 77hd holds about you, along with information about how it is used;
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data we hold. You may update certain data directly within your account settings;
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our overriding legal retention obligations;
• Right to Restriction: You may request that we restrict processing of your personal data in certain circumstances, for example while a dispute regarding data accuracy is resolved;
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, machine-readable format for transfer to another service provider;
• Right to Object: You may object to processing based on legitimate interest, including profiling for direct marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests;
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to the withdrawal.

Please note that certain rights are subject to limitations where legal retention obligations, ongoing regulatory investigations, or contractual necessity require continued processing of your data.

13. Minors and Age Verification

The 77hd platform is strictly restricted to individuals aged 21 and above. 77hd does not knowingly collect personal data from individuals under the age of 21. All registration attempts are subject to age verification, and 77hd employs both automated and manual checks to identify and prevent underage access.

If 77hd becomes aware that it has collected personal data from an individual under the age of 21, that data will be immediately deleted and the associated account will be permanently closed. Any funds held in the account will be dealt with in accordance with our regulatory obligations. If you believe that a minor may have accessed the 77hd platform, please contact us immediately at support@77hd.ws.

Parents and guardians are encouraged to make use of parental control software to prevent minors from accessing online gaming platforms. A list of recommended parental control tools is available from our Responsible Gaming page.

14. Marketing Communications

14.1 Opt-In Basis. 77hd will only send promotional communications — including bonus offers, new game announcements, PSL cricket betting promotions, and VIP programme updates — to players who have explicitly opted in to receive such communications during registration or subsequently via account settings.

14.2 Opting Out. You may withdraw your consent to receive marketing communications at any time by clicking the unsubscribe link included in every marketing email, by updating your notification preferences in your account settings, or by contacting 77hd support. Opt-out requests will be processed within seventy-two (72) hours. Note that opting out of marketing communications does not affect transactional communications relating to your account, such as deposit confirmations, withdrawal notifications, and security alerts, which will continue to be sent regardless.

14.3 No Third-Party Marketing. 77hd does not share your contact data with third parties for their own marketing purposes. All marketing communications you receive in connection with 77hd will originate from 77hd directly.

15. Policy Amendments

77hd reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform services. Where a material change is made, registered players will be notified by email at least fourteen (14) days prior to the change taking effect. The updated Policy will be published on this page with a revised effective date. Continued use of the 77hd platform following the effective date of an amended Policy constitutes your acceptance of the changes.

We encourage you to review this Policy periodically. The most current version is always available at https://77hd.ws/privacy-policy.

16. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by 77hd, please contact our data protection team using the details below:

• Email: support@77hd.ws
• Live Chat: Available 24/7 via the chat widget on the 77hd platform
• Response Time: Data subject requests acknowledged within 72 hours; substantive response within 30 calendar days
• Supported Languages: English and Urdu

This Privacy Policy was last updated and is effective as of January 2026. All prior versions of this Policy are superseded by this document.